Management of Artists in the Entertainment Industry

In most cases, behind every successful artist is a hardworking and talented manager. If you care and love arts, you can build a high-profile artist’s management company/platform such as Brilliant Corners Artist Management founded by Manager Jordan Kurland. Artist managers are significant in shaping their clients’ careers as they act as professional representatives and advisors. Artist management companies represent artists and musical performers.

Building an artist management company requires strong know-how of promotion, merchandising, and tour management. Artist managers can also be referred to as talent managers. The duties of talent managers in the entertainment niche slightly vary depending on the industry. The managers’ percentage rate of pay is normally based on commercial and performance incomes.

Responsibilities involved in artist’s management

  • Marketing and image: good branding and marketing promote the success of an artist. The management team crafts an artist’s public image in regard to trends in the industry and culture.
  • Negotiating contracts: A large part of the management is to aid a client on business decisions and negotiating on their behalf. Managers should negotiate hard for the best possible deals.
  • Touring: Tours require strong logistical, itinerary, and planning skills. The manager puts together the clients touring schedules and bookings. The management works closely with the artist’s record label. The manager should ensure the tours run smoothly with the venues booked promoting the marketing of the client.
  • Artist development: Some managers like Jordan Kurland often have contracts to collaborate with producers. The artists can be nurtured creatively with the help of managers and producers through a variety of musical decisions.
  • Promotion: It is upon the manager to ensure the efficient promotion of clients. Facilitate they are featured on various outlets to spread their reach.
  • Budgeting and money management: Managers should ensure events, bookings, production, and tours run under budget.
  • Outreach opportunities: when artists are given the chance to appear on TV and in films, they expand their reach.

Artist management works closely with the artist development companies to help increase awareness of musicians. They promote the development of skills needed to succeed in the industry. While planning to launch a management/development company, focus on a niche where your efforts will be more targeted.


Generally, artist managers help clients’ book gigs, schedule tours, advocate marketing, plan album projects, and orchestrate record releases and merchandising ideas. Additionally, they oversee publicity, label relations, and public relations.